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Saltwater Fishing Lures: Trolling, Rigging, and Inshore

Saltwater lure fishing requires more than just throwing artificial baits in the water and hoping for the best. Choosing the right trolling lures, understanding how different head shapes swim in varying sea conditions, and rigging your hooks properly can mean the difference between a spectacular day on the water and coming home empty-handed. Whether you're targeting blue marlin off Kona, yellowfin tuna in the canyons, or wahoo along the reef edge, the lures you select and how you present them matter.

Our saltwater fishing video courses break down everything from basic lure rigging techniques to advanced spread positioning with professional captains who've spent decades perfecting their craft. You'll learn:

A lure has to do one thing: convince a fish it is alive. Everything else, the head shape, the skirt material, the hook placement, the way it sits in the spread, comes down to that. Get it right and a lure out-fishes bait; get it wrong and it swims dead and gets ignored. This saltwater lures collection is the deepest library on the site, covering artificials from the offshore trolling spread to the inshore flat.

Offshore, Jason Gore of Gore's Offshore brings a NASCAR machinist's precision to trolling lures for dolphin, tuna, and wahoo, explaining how offset thru-holes and keel weighting make a lure track true instead of spinning. The marlin side runs deep: Kevin Hibbard on Kona skirts, Sta-Stuk hooks, and spread setup, Andy Moyes on how cup-face head shapes create bubble trails and action, and RJ Boyle on tournament-grade lure rigging. Seth Hartwick distills a lifetime of global testing into his top tuna lures, and Josh Howard dials in surface poppers for Venice yellowfin. Inshore, William Toney and DOA founder Mark Nichols work through soft plastics, jerkbaits, shrimp imitations, and spoons for redfish, snook, and seatrout.

Across all of it the lesson is the same: understand why a lure works before you tie it on, then rig it so it swims the way it was designed to. These courses sit inside the larger In The Spread saltwater video library. Confidence in the lure is half the battle.

See how the pros pick and rig lures that get eaten

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Go Deeper on Saltwater Lures

The marlin lures video library goes deeper on the billfish side, head shapes, skirts, and rigging for the offshore spread. Since trolling lures and natural bait work the same water, the written ballyhoo offshore bait pillar covers the bait half of the equation, and the wahoo fishing courses put high-speed lure trolling into practice. Inshore, the redfish video library shows the soft plastics and spoons in action on the flats.

Saltwater Lure Questions

How do you choose a saltwater trolling lure?

Match the lure to the target species, the sea conditions, and the trolling speed. Head shape drives the action: cup-faced lures push a big bubble trail and smoke for rough water, while sleeker heads run cleaner and faster in calm seas. Color follows light and water clarity. Start with proven producers and build a spread that covers different actions and depths.

Why does lure head shape matter?

The head shape determines how a lure swims and what commotion it makes. A cupped or slanted face grabs water to create bubbles, smoke, and an erratic action that draws fish, while a bullet or straight head tracks smooth and deep at speed. Choosing the head to match the sea state and speed is what makes a lure look alive rather than dead in the water.

Vinyl or rubber skirts for trolling lures?

Both work, and the choice shifts with conditions. Vinyl is lighter and produces strong surface disturbance, which suits pusher lures in calmer seas, while rubber is heavier, holds a bullet lure's depth, and throws a darker smoke trail in rough water. Skirt material affects action and durability, so match it to the lure head and the conditions.

How do you rig a trolling lure so it swims right?

Hook size, weight, and position balance the lure as much as the head does, so rig with the hook set that keeps the lure tracking true. Use quality crimps and leader matched to the fish, seat the skirt properly, and make sure the connection can survive a violent strike. A poorly balanced rig spins and kills the action no matter how good the lure is.

What lures work for inshore fishing?

Inshore, soft plastic jerkbaits and shrimp imitations on jig heads, popping corks, topwater plugs, and gold or silver spoons cover most situations for redfish, snook, and seatrout. Match size and color to the local forage and water clarity, and let the presentation match the fish, subtle and slow in cold clear water, more aggressive when they are feeding.

What is the best lure for tuna?

It depends on how the tuna are feeding. Trolling lures and cedar plugs cover water and raise fish, surface poppers and stickbaits produce when tuna push bait up, and vertical jigs reach fish holding down. Match the lure size and profile to the bait the tuna are keyed on, which changes by location, since fish that eat one lure in one fishery refuse it in another.

Does lure color really matter?

Color matters, but less than action and presentation. Water clarity and light penetration should guide the choice: darker or brighter patterns in dirty or low light, more natural tones in clean water. Many captains keep it simple and fish colors they have confidence in, because a lure fished with commitment out-produces constant second-guessing over shade.

Learn to Pick, Rig, and Run Lures That Catch

Full access to every lure course, plus the entire In The Spread saltwater library.

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