Jason Gore

Jason Gore of Gore's Offshore is a NASCAR engine machinist who builds precision wahoo, tuna, and mahi trolling lures made in the USA. His signature offset thru-hole adds keel weighting so heads track true at any speed, and he offers identical shapes in plastic, aluminum, and brass from 1 to 8 ounces. With more than 25 years in the Gulf Stream off the Carolinas, Gore teaches lure selection and rigging for high-speed and slow-trolling spreads in his In The Spread videos.

Instructor's videos

Jason Gore of Gore's Offshore builds trolling lures the way a machinist thinks, because that is exactly what he is. Gore spends his working days as an engine machinist for NASCAR race teams, where tolerances are measured in thousandths and a part that runs untrue costs a race. He brings that same discipline to the wahoo, tuna, and mahi lures he turns out of his shop, and it shows in the water.

What separates a Gore's Offshore lure is the offset thru-hole. That single design choice adds natural keel weighting, so the head tracks true at speed instead of spinning or wandering the way inconsistent lures do. He offers the same proven head shapes in plastic, aluminum, and brass, in weights from 1 to 8 ounces, which lets you match trolling speed, sea state, and target depth without relearning how a lure swims every time conditions change. Every head is polished and chromed for a mirror finish and laser-marked, and all of it is made in the USA.

Gore has fished the Gulf Stream off North and South Carolina for more than 25 years, and the lures are the product of that time on the water rather than a catalog put together by a marketing department. He knows what a high-speed wahoo spread wants and what changes when you drop back to slow-troll ballyhoo, and he can explain why one head runs right at 15 knots and falls apart at 6.

In his In The Spread videos, Gore walks through lure selection and rigging for high-speed and slow trolling, the material and weight decisions behind each presentation, and how to build a spread that works together instead of tangling. For anyone serious about putting more wahoo, tuna, and mahi in the boat, the man who machines the lure is the right person to learn it from.