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Sportfishing charter boat leaving the Honokohau marina in Kona Hawaii at sunrise for a guided fishing trip.

Fishing Charter Websites That Win Bookings

Charter captains and fishing guides lose bookings every day to competitors with better websites, not better fishing. Understanding what your digital presence is actually costing yo…

video promo poster for cobia soft plastic lures

Soft Plastic Lures for Cobia Fishing

Capt. William Toney breaks down everything you need heading into Gulf Coast cobia season: rod and reel specs, fluorocarbon leader weight, hook selection, and the soft plastic profi…

william toney showing redfish caught in hot weather

Fishing for Redfish in Hot Weather

Captain William Toney targets redfish along Florida's Gulf coast mangroves when August temperatures push water into the 90s. Learn pinfish cutting techniques, current-based present…

william toney teaching how to catch seatrout on an outgoing tide

How to Catch Seatrout on an Outgoing Tide

Captain William Toney reveals how to turn challenging outgoing tide conditions into productive seatrout fishing opportunities. Learn boat positioning strategies, tackle selection, …

one of the most versatile baitfish is the pinfish, held here by William Toney

How to Catch and Rig Pinfish

Captain William Toney demonstrates essential pinfish techniques that consistently outperform store-bought baits. This comprehensive guide covers catching, rigging, and presenting p…

dolphin fishing and traveling seabirds video cover

Dolphin Fishing and Traveling Seabirds

Offshore bird activity signals feeding dolphin or mahi mahi, but success requires precise timing and positioning. Understanding travel patterns, executing high-speed intercepts, an…

Angler holding a yellowfin tuna caught trolling a skirted marlin lure offshore in Kona Hawaii with Shawn Rotella.

Running Tuna Trolling Lures That Raise Fish

Most anglers obsess over which lure to buy and ignore what actually gets bit. This is the trolling breakdown: the plugs, feathers, cedar plugs, and spreader bars that raise yellowf…

Six trolling planers in three sizes laid out on a boat covering board for kingfish, wahoo, and tuna fishing

Planer Fishing for Kingfish, Wahoo, and Tuna

Summer heat drives kingfish, wahoo, and tuna below the surface, and a trolling planer is how you follow them down. What the size numbers mean, how deep they run, wire and bait choi…

whole squid rigged with double hooks for swordfish bait

Rigging Baits for Daytime Swordfishing

A swordfish bait fails in three ways. It spins, it collapses on the drop, or it tears apart on the first bill strike. Get those three right and the rest of the daytime program has …

Live blue runner for yellowfin tuna fishing offshore

Fishing Live Bait for Yellowfin Tuna

When yellowfin refuse chunks and lures, a healthy bait swimming on its own is the answer. Bait selection, livewell discipline, hook placement by depth and drift, free-lining versus…

skirted ballyhoo rigged for trolling offshore

Trolling Ballyhoo as Offshore Bait

A properly brined and rigged ballyhoo will troll for hours and catch every offshore predator in the Atlantic. A poorly prepared one washes out in minutes. This reference covers sel…

big muskellunge caught on overcast day in Tennessee with Cory Allen

Reading the Sky to Find Feeding Muskellunge

Muskellunge are sight-dependent ambush predators that gain a sensory advantage when atmospheric conditions reduce light penetration into the water column. Barometric pressure, humi…