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  • video promo poster for cobia soft plastic lures

    2026, Soft Plastic Lures for Cobia Fishing

    14:02  ·  William Toney

    Capt. William Toney breaks down everything you need heading into Gulf Coast cobia season: rod and reel specs, fluorocarbon leader weight, hook selection, and the soft plastic profiles that produce the most strikes. When cobia are moving, having the right setup already in hand is what separates a caught fish from a missed opportunity.

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  •  DOA Shrimp Lures with Mark Nichols fishing course promo poster

    2024, DOA Shrimp Lures with Mark Nichols

    23:42  ·  William Toney

    DOA shrimp lures in 2" to 6" sizes earn gold standard status through versatility across inshore scenarios. Mark Nichols and Capt. William Toney reveal multiple rigging techniques including jig heads, cork fishing, tail-first setups, and weedless configurations for varied cover, plus skipping methods reaching shadowed dock and mangrove zones where snook and redfish hold during bright conditions.

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  • DOA Soft Plastic Lures for Redfish fishing course promo poster

    2024, Best Way to Catch a Redfish Using DOA Soft Plastic Lures

    19:53  ·  William Toney

    DOA soft plastics for redfish require matching hook rigs to soft sandy versus hard oyster bottom while understanding bioluminescence effects on color selection. Capt. William Toney and founder Mark Nichols reveal how shad lures and jerkbaits address different feeding scenarios, with color choices for clear, stained, and low-light conditions triggering strikes based on what redfish visual systems recognize instinctively.

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  • coral trout caught by Thomas Hilton jigging soft plastics at Rowley Shoals on a jig head rigged with a soft plastic

    2019, Jigging Soft Plastics on Reef Edges

    26:10  ·  Chris Rushford

    Jig head weight and hook placement determine whether soft plastics swim naturally or spin awkwardly on reef edges where big predators patrol sandy transitions. Improper rigging creates unnatural action that causes fish to track without striking, wasting time in productive zones where correctly rigged plastics trigger aggressive responses from trevally, coral trout, and grouper.

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